is the actualization of a unique business model stemming from knowledge learned at UNC Business School’s Exec MBA Program. The first three proofs of concept- international, domestic and virtual ventures- were launched and led by UNC Business School Alumni. The model delivers value to all stakeholders in nonprofit, public and private sectors by leveraging an entity’s intangible assets. The model, following years of Action Research (thanks to early advisor Marc-Michael Bergfeld PhD) has led to a unique business solution for new or existing ventures.
The model is sustainable and can deliver organic growth, without access to traditional resources, through the creation of value delivering networks and leveraging other intangible assets. Within its first year, KnowledgeWell.org
launched multiple international projects. It delivered expertise in face to face international meetings with professionals representing 20
different nationalities. Thanks to the model, all accomplished with no capacity building grants, donations, traditional marketing tools or a web presence in its first three years. Additionally, Board members and other close stakeholders were forbidden to donate funds during first five years.The model was successfully replicated, with a student led learning experience, in two new ventures- FarmingWell and ClimateWell.
Our team of experts create an evaluation of your organization. This becomes the benchmark for measuring value created for your enterprise.
A series of tools are customized to the needs of your organization.
Metrics regarding each stakeholder determine the value gained. These metrics are then applied to the overall network and ecosystem of the organization.
The path forward is designed to keep the organization’s vision core without sacrificing sustainability.
McFarland, a CPA, graduated from UNC Business School’s Executive MBA Program and has worked for international firms such as NorTel and Grifols. In addition to MNC experience, McFarland has worked with SMEs internationally. In the public sector, McFarland created tools for national executive leadership during the PIF in Palau. These tools helped Ministers capture and roll up data needed for decision making.